Following is the daily “Profile America” feature from the U.S. Census Bureau:

Profile America — Saturday, August 8th. On this date in 1930, an offbeat sort of history was made when a stock trade order was placed from a zeppelin off the Atlantic coast. This didn’t start a trend because the stock market had crashed and burned less than 10 months earlier, and a famous zeppelin crashed and burned just six years later. While 810 million shares were traded in 1930, that was down significantly from 1929’s volume of 1.1 billion. The stock market took nearly 30 years, or until 1959, to return to the trading level of 1930. Zeppelins haven’t recovered anywhere near as much. About 14 percent of U.S. families own individual stocks, with a median value of $27,000, but an average of almost $294,000. You can find more facts about America from the U.S. Census Bureau online at
Sources: Kane’s Famous First Facts, 3826
1930 and 1959 stock shares traded: Historical Statistics of the United States: Colonial Times to 1970, p. 1007
Percent of families holding stock shares, and values/table 3:


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